Everybody faces challenges. Sometimes they come upon us, sometimes we choose them for ourselves. No matter how big or small, tackling a challenge starts with one first step. Our challenge is to offer comfort for your feet by delivering the best possible socks. No compromise on quality or on sustainability. By 2020 we strive to produce our socks in the most sustainable way, using sustainably sourced materials. We have already taken the first steps. For example, we have established the Healthy Seas Initiative with the objective of using old fishing nets to produce new yarns. We remain committed to reducing our environmental impact and making sure that our socks are produced under fair labour conditions.